Meet Signet Federal Credit Union®'s Newest Furry Financial Coaches: The Berenstain Bears®! (Copy)

If you're like most of us, you probably remember dropping coins into a piggy bank and shaking it just to hear the sound.

Maybe you counted the money over and over, dreaming about the toy you wanted to buy. Maybe your parents or grandparents helped you roll coins or took you to the bank to make your very first deposit.

You probably didn't realize it then, but those little moments were teaching you something much bigger than dollars and cents.

Now imagine getting to create those same memories with your own child.

That's exactly why Signet Federal Credit Union® is so excited to partner with The Berenstain Bears® Financial Literacy Program.

For generations, The Berenstain Bears® have helped families talk about life's important lessons in a way kids actually understand. They've tackled everything from telling the truth to cleaning your room—and now they're helping children learn one of the most valuable life skills they'll ever have: how to manage money.

The best part? It doesn't feel like a lesson.

It feels like reading a story together before bed. It feels like counting birthday money at the kitchen table. It feels like deciding whether to save a few more weeks for something special or buy the toy sitting on the store shelf today.

Those are the moments where financial confidence begins. That's the heart behind our new Cub Account.

Designed for children under 12, the Cub Account gives families an easy way to start talking about money in a positive, encouraging way. Along the way, children will discover four simple ideas they can carry with them for the rest of their lives:

  • Save for tomorrow while watching your money grow.

  • Share with others because generosity matters.

  • Spend with a plan instead of buying on impulse.

  • Earn by learning that hard work has value.

And because learning should be fun, every new Cub Account member receives a copy of The Berenstain Bears® Visit the Credit Union to enjoy at home.

They'll also earn 5.00% APY on the first $1,000 deposited*, giving them the chance to see how saving really works instead of just hearing someone explain it.

One day your child probably won't remember exactly how much money was in that first savings account.

But they'll remember walking into our credit union.

They'll remember opening their very first account.

They'll remember reading stories with you.

And years from now, when they're making financial decisions of their own, we hope they'll think back to those small moments that helped them get started.

Because teaching children about money isn't really about raising great savers.

It's about raising confident adults who know how to make wise decisions.

We can't wait to help your family begin that journey.

*APY = Annual Percentage Yield. Rates are subject to change at any time and are not guaranteed. Children under 12 are eligible to become Cub Club members. The first $1,000 in a Cub Account earns 5.00% APY. Any portion of the balance above $1,000 earns 1.00% APY. Refer to the Account Disclosures for dividend and compounding details. Cub Accounts are not eligible for rebates. A minimum opening deposit of $10 is required to become an official Cub Club member. Federally Insured by NCUA.

The Berenstain Bears Copyright, Berenstain Enterprises, Inc. 2026

Katelynn Rowe